● ———— THE ARMORY
FEATURED COLLECTIONS
● ———— MOST POPULAR
BEST SELLERS
Sturgis 86th Motorcycle Rally T-Shirt — 1938-2026 American Flag Biker Tee
Sturgis 86th Motorcycle Rally T-Shirt — 1938-2026 American Flag Biker Tee
Sturgis Freedom Rally T-Shirt — Eagle Graphic with Rally Dates
Sturgis Freedom Rally T-Shirt — Eagle Graphic with Rally Dates
1776% Committed to Freedom - 250 Years Zip Hoodie (Front & Back Print)
1776% Committed to Freedom - 250 Years Zip Hoodie (Front & Back Print)
Veteran T-Shirt — Distressed Flag Left Chest & "My Oath Never Expired" Back
Veteran T-Shirt — Distressed Flag Left Chest & "My Oath Never Expired" Back
Patriotic Dog Tag Mug — "250 Years of Freedom 1776–2026" Black Coffee Mug
Patriotic Dog Tag Mug — "250 Years of Freedom 1776–2026" Black Coffee Mug
1776% Committed to Freedom Mug — Patriotic American Flag Coffee Cup (11oz/15oz)
1776% Committed to Freedom Mug — Patriotic American Flag Coffee Cup (11oz/15oz)
Dog Trucker Hat — “1776% Committed to Freedom”
Dog Trucker Hat — “1776% Committed to Freedom”
1776% Committed to Freedom Dog Tag Necklace
1776% Committed to Freedom Dog Tag Necklace
● ———— REAL REVIEWS FROM PROUD AMERICANS
THE FREEDOM CREW SPEAKS
America's Heroes Project
Know a veteran whose service continued long after the uniform came off?
Nominate them for Freedom & Thunder's Veteran Spotlight. Tell us their story and after the rally, we will recognize a veteran making a difference in their community and make a donation based on percentage of sales in their honor to a veteran-focused organization, local cause, or community project.
Please email:
• Veteran's Name
• Branch of Service
• Why you're nominating them
• Their impact on their community
• A photo (if available)
Submit a Nomination
VISITING STURGIS?
If you're exploring the Black Hills during Rally Week, we'd love for you to stop by and say hello at our favorite local spots. After all, the best part of any journey is the people you meet along the way!
BROKEN ARROW TRADING COMPANY
Historic Main Street, Sturgis, SD
Unique treasures, Sturgis collectibles, gifts, and Black Hills charm. Also we will have the coldest beer in town during the rally!
NUGGET CONVENIENCE & LIQUOR
Central City, SD
Cold drinks, snacks, supplies, and the perfect stop between Deadwood and Lead.
MAIN STREET ANTIQUES & DECOR
Spearfish, SD
A favorite Destination for antique lovers. Explore vintage finds and one-of-a-kind pieces from vendors throughout the region.