OUR STORY

Freedom & Thunder Co. was born from two things I love most: the open road and the American spirit.

In 2023, I packed up a van named Lulu and launched Travel To Vibe, a journey dedicated to exploring America one story at a time. What began as a dream to travel and meet people quickly became a mission to discover what makes this country so special. Along the way, I found that America's greatest treasures aren't always landmarks or attractions. They're the people, the small towns, the local businesses, the hidden gems, and the stories that connect us all.

That journey eventually brought me to the Black Hills of South Dakota, where I spend much of my time alongside my partner. Through his businesses and years of involvement in the Sturgis community, I've had the opportunity to experience one of America's most iconic traditions: the Sturgis Motorcycle Rally.

While working the Rally for the past few years, it didn't take long to understand why people travel thousands of miles to be here. It's more than motorcycles. It's freedom, adventure, friendship, tradition, and a shared love for the open road. Every August, riders from across the country roll into the Black Hills carrying stories of their own, and that spirit is impossible not to be inspired by.

As America celebrates 250 years of freedom, I wanted to create a brand that honors both our nation's history and the independent spirit that continues to define it today.

Freedom & Thunder Co. is a celebration of the road less traveled, the freedoms we cherish, the adventures still waiting to be had, and the people who remind us that the American spirit is alive and well.

Whether you're celebrating America's 250th birthday, riding into Sturgis, or simply embracing life on your own terms, we're honored to be part of your journey.

Because freedom isn't just something we celebrate.
It's something we live.